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What’s the “Right” Ad Spend Budget for Your Campaign?

At TADVANA, we’re here to make answering this question as easy as possible for new business owners. The goal isn’t to find a universal number; it’s to establish a data-driven pay-per-click (PPC) investment strategy that aligns with your current business objective and maximizes your Return On Ad Spend (ROAS). Business objectives change as your company goals change, so having the right strategy in place early is crucial to your business marketing.

Throwing a random number at your PPC campaigns is a recipe for wasted spend and missed opportunity. True PPC success is built on a foundation of strategic budget allocation, unique content, continuous optimization, and crystal-clear intent.

50

New companies typically allocate 40% to 50% of their advertising budget for ad spend.

4

This should translates to $4 in revenue for every $1 spent from your advertising budget.

1,000

New companies typically aim for 1,000+ of online ad impressions per month.

Monthly fees are calculated by adding Our Fees (+) Ad Spending.*

You select your Ad Spend per month.

Save up to $85/m
Our Fees + Ad Spend*
Level 1:   $300/m + $300/m  or  $500/m
Level 2:   $400/m + $750/m  or  $1,000/m
Level 3:   $500/m + $1,500/m  or  $2,000/m
Our Fees + Ad Spend*
Level 1:   $285/m + $300/m  or  $500/m
Level 2:   $360/m + $750/m  or  $1,000/m
Level 3:   $415/m + $1,500/m  or  $2,000/m

*3-Month minimum required. For higher Ad Spending, please contact our support team.

The Results

“By far the best team I’ve ever worked with. Awareness, consideration, and simple to understand.”

The Scalability Principle: Test, Optimize, Scale

  • Testing Phase: An initial budget is set to gather statistically significant data on what works—from ad copy and landing pages to keyword match types.

  • Optimization Phase: We reallocate spend towards high-performing assets, pausing inefficiencies to improve overall campaign ROAS.

  • Scaling Phase: With a proven model, we strategically increase the budget to capture more market share and accelerate growth, all while maintaining positive returns.

Your ad spend should be a strategic growth lever, not an operational cost. At TADVANA, we fuse decades of ad experience with technology to ensure every dollar works harder, smarter, and more effectively.

We build transparent, scalable PPC campaigns designed for one outcome: profitable growth.

Ready to move beyond guesswork and architect a PPC budget engineered for your success?